According to Statista UK (2024):

• The UK dried fruit market grew by 11% in the past year, with dried mango leading the category.
• Over 60% of UK consumers are reducing sugar intake, making dried mango a preferred alternative to high-sugar snacks.
• 35% of health-conscious shoppers actively seek out minimally processed, naturally sweet snacks.
• Sustainability is influencing purchasing decisions, with more consumers choosing brands that support fair trade and ethical sourcing.

With the UK snack industry expected to grow by £1 billion by 2026 (Mintel, 2024), businesses that invest in natural, better-for-you snacks like dried mango will secure a competitive edge.